The relationship ranged from moderate to high correlation with a probability value of 0.000 for all variables at 0.01 level of significance revealed a significant relationship between the total quality management school practices and level of implementation of ISO 9001: 2015 quality management system, between the total quality management school practices and level of performance of schools, between level of implementation of ISO 9001: 2015 quality management system and level of performance of schools. Similarly, the level of implementation of ISO 9001: 2015 quality management system was very high with an overall weighted mean of 3.48 and the level of performance of schools was very high with an overall average of 3.53. The study revealed that the respondents strongly agreed on the total quality management school practices with an overall weighted mean of 3.50. Descriptive-correlational research method was employed using self-made survey questionnaire. The study aimed at determining the total quality management school practices, level of implementation of ISO 9001: 2015 quality management system and level of performance of schools in the Division of Santa Rosa City, Laguna. It also emphasises that empirical results expected from ISO 9001 implementation are strategy contingent and therefore this should be taken into account in designing empirical studies about ISO’s benefits. The paper emphasises that in accordance with its conformance purpose, ISO 9001 is successful in building conformance capability and that by using ISO 9001 practices companies can also benefit in relation to production economics through improved process efficiency and to other competitive capabilities. In order to achieve this purpose our goal is to analyze the criticism of the old ISO 9001:1994 by using a specific framework of the operations strategy theory. The purpose of the paper is to clarify the purpose of implementation of ISO 9001 and, in relation to this purpose, to analyze different possible benefits resulting from its implementation. It is our opinion that in order to understand results related to ISO 9001 implementation we need to take a step back from empirical research and instead try to analyze iso conceptually by taking into account also the results of empirical studies implemented in the past. Our conceptual study was motivated by the mentioned dilemma about iso 9001 effectiveness, and the controversy that this dilemma raises in literature on the one hand and on the other by almost exponential growth of certifications among companies world-wide. Despite the success that the ISO 9001 standard has achieved it has been extensively criticized and empirical studies have shown controversial results about its impact on performance.
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